Poiâna is a Romanian chocolate brand owned by Kraft Foods. The brand originates from a chocolate company that was based in Braşov. In 1994 this company then known as "Poiana – Produse Zaharoase S.A" was bought by Kraft Foods[1]. In 2009 Kraft Foods closed production in Braşov and consolidated production in another unit outside Romania, with the loss of 440 jobs.[2]